Michel Pools: a segmented website for custom pools with a hidden overflow
Michel Pools
2026-06-10
Michal Michel designs, builds, and installs custom polypropylene pools across Slovakia, including his own hidden-overflow edge where the water line sits flush with the paving. The problem was simple: people do not know the difference between a hidden overflow, a grille overflow, and a skimmer pool, so inquiries came in vague and unqualified. We built a website that first orients the visitor, segments them by pool type, and only then moves them to a no-obligation quote via a short form, phone, or WhatsApp. The project was delivered in 9 days.
Segmented lead-gen website
Project type
Qualified inquiries segmented by pool type
Main goal
What we delivered:
- Hero with an immediate quote CTA
- Segmented 3-pool-type selector
- Dedicated page per pool type
- No-obligation quote form
- Water-color selector (9 variants)
- Projects and visualizations gallery
- FAQ block about the hidden overflow
- Click-to-call + WhatsApp
- Trust signals: 10-yr warranty, made in SK
- Responsive design
Selected screens and visuals
Visual project preview shows how the website looks on different devices. Responsive design ensures clear display on mobiles, tablets and desktops.
Screenshot 1 of 5
How we structured the brief
The main challenge was not design but education: moving the visitor from "I want a pool" to "I want exactly this type of pool." So we built the site around segmentation and a low-friction inquiry.
- Problem #1
Customers did not know the difference between pool types
A hidden overflow, a grille overflow, and a skimmer look identical to a layperson, which led to vague inquiries.
Our solutionWe built a tabbed selector and three dedicated pages that clearly explain each type.
Technologies and implementationUX architecture + Next.js components
- Problem #2
Inquiries arrived without context or a pool type
The solo operator wasted time gathering basic information over email.
Our solutionWe added a "Pool type" field to the form, including a "Not sure — advise me" option, so every inquiry is immediately structured.
Technologies and implementationReact logic + TypeScript state
- Problem #3
An expensive purchase required trust before contact
For a one-man business without reviews, credibility had to be shown another way.
Our solutionWe added a trust grid with the 10-year warranty, made-in-Slovakia claim, company registration data (IČO/DIČ), and a project gallery.
Technologies and implementationComponent architecture + content blocks
- Problem #4
The visitor had many questions before deciding
Price, permits, winter operation, and maintenance are typical doubts before buying a pool.
Our solutionWe built a 13-question FAQ block that pre-handles the main objections and shortens the sales cycle.
Technologies and implementationContent blocks + structured content
Similar problems in your business? We will help you solve them with modern tech stack.
Final structure
Complete web structure designed for clear navigation and a simple path to contact or order. Each page has clear purpose and optimized navigation.
- Home
- Hidden overflow
- Grille overflow
- Skimmer
- Projects
- About
- FAQ
- Contact
Most important website sections
Each section solved specific business problem and increased conversions
- 01
Hero with a no-obligation CTA
The headline "A pool exactly the way you imagine it" with a premium visual and buttons for a quote and a call.
- 02
Segmented pool-type selector
A tabbed switch between three types (hidden overflow / grille overflow / skimmer) sends the visitor to a dedicated page that explains exactly their option.
- 03
Water-color selector and process
Nine water-color variants and a clear four-step process make a bespoke build tangible before the inquiry is even sent.
- 04
Quote form with pool type
A short form with a "Pool type" field (including a "Not sure — advise me" option) sends every inquiry already structured and ready to price.
Project stack
Frontend
A fast, responsive interface optimized for SEO, performance, and a commercial lead-gen flow.
- SEO-ready
- High performance
- Responsive design
- TypeScript
- React
- Next.js
- Tailwind CSS
Content and features
A segmented pool-type selector, water-color picker, no-obligation quote form, and FAQ block.
- Pool-type selector
- Quote form
- FAQ and gallery
- React logic
- Structured content
- Component blocks
Hosting and deployment
Fast deployment, stable operation, and easy maintenance as project photos are added over time.
- Fast deployment
- Scalable
- Stable delivery
- Vercel
- CDN delivery
- GitLab
Modern tech stack = fast website + easy maintenance + long-term support
Delivery process
To fit the 9-day deadline, we worked in compact phases with fast approvals, focused on segmentation and the inquiry flow.
- Day 1
Analysis and structure
1 dayWe mapped the differences between pool types and designed a segmented site structure around the hidden overflow.
- Day 2–3
Hero, type pages, and copy
2 daysWe assembled the hero, the three dedicated pool-type pages, and inquiry-driven copy.
- Day 4–7
Selector, form, gallery, and FAQ
4 daysWe added the tabbed type selector, the water-color picker, the quote form with a pool-type field, the project gallery, and the FAQ block.
- Day 8–9
Finalization and deployment
2 daysWe finished responsive polishing, wired up WhatsApp and click-to-call, deployed via Vercel, and handed the project over.
Project FAQ
What was included in the project scope?
A landing page with a hero, a segmented three-type pool selector with dedicated pages, a water-color picker, a four-step process, a project gallery, an FAQ, and a no-obligation quote form wired to phone and WhatsApp.
Why is the website split by pool type?
Because customers do not know the difference between a hidden overflow, a grille overflow, and a skimmer. Segmentation orients them, so every inquiry then arrives already qualified by type.
How does the website save a one-man business time?
The site explains the pool types up front, answers 13 common questions in the FAQ, and the form captures the pool type. The owner gets structured, quote-ready inquiries instead of repetitive explaining.
How was it delivered in 9 days?
A deliberately narrow but sharp scope: clear segmentation, a single inquiry flow, and a component-based structure with no unnecessary extras. The project gallery is filled in progressively as builds are handed over.
Need a similar website for a trade or custom-manufacturing business?
We design a structure that orients the customer, segments them by service, and moves them to a qualified inquiry — even if you are a one-person business.
Leave your contact (email or phone is enough)
Clear segmentation • Qualified inquiries • No unnecessary complexity