RUACH Insurance: a broker website that turns 9 insurance lines into categorised leads
RUACH Insurance
2026-05-24
Vladimír Zvažíj is a solo insurance broker arranging both life and non-life policies — from car and property cover to boats, aircraft, and agricultural land. He needed a credible website that explains his range, builds personal trust through a real face, and above all turns a visitor into a categorised lead. The centrepiece ties a specific insurance type to two friction-free channels: a non-binding quote request with the insurance type pre-filled, and one-tap WhatsApp. We delivered the project in 6 days.
Presentation site + quote form
Project type
Categorised leads and personal trust before contact
Main goal
What we delivered:
- Hero with a quote CTA
- 9 insurance lines, each with a CTA
- Pre-filled insurance type in the request
- Non-binding quote request (Web3Forms)
- One-tap WhatsApp
- “About me” block with portrait and values
- GDPR consent on submission
- Responsive mobile-first design
Selected screens and visuals
Visual project preview shows how the website looks on different devices. Responsive design ensures clear display on mobiles, tablets and desktops.
Screenshot 1 of 4
How we structured the brief
The project had a low budget, a short timeline, and one clear job: turn a broad insurance range into categorised leads. We focused on the few blocks with the strongest commercial impact.
- Problem #1
Nine insurance lines had to be presented clearly, not as a flat list
The broker covers common and specialty lines, and each one has a different customer.
Our solutionWe built a “Insurance types” section with cards, where each line has its own CTA.
Technologies and implementationComponent architecture + content blocks
- Problem #2
The request had to arrive already categorised by insurance type
Without context the broker would have to find out what each enquiry was actually about.
Our solutionThe card CTA carries the type into a hidden form field and submits it via Web3Forms.
Technologies and implementationReact logic + Web3Forms
- Problem #3
Insurance runs on trust, yet the broker works alone
Without a face and values the site would feel like an anonymous agent.
Our solutionWe built an “About me” block with a portrait, values, and transparent data (registration numbers, hours).
Technologies and implementationContent architecture + trust elements
- Problem #4
Some prospects do not want to call first
For mobile visitors, chat feels more natural than a call.
Our solutionWe added one-tap WhatsApp available across the site as an equal conversion channel.
Technologies and implementationWhatsApp link + sticky CTA
Similar problems in your business? We will help you solve them with modern tech stack.
Final structure
Complete web structure designed for clear navigation and a simple path to contact or order. Each page has clear purpose and optimized navigation.
- Home
- Insurance
- About me
- Contact
Most important website sections
Each section solved specific business problem and increased conversions
- 01
Hero with a primary CTA
The headline “Poistenie jednoducho, férovo a bez stresu” and the “MÁM ZÁUJEM O PREPOČET” button move the visitor straight toward a request.
- 02
Insurance types (9 lines)
Car cover, property, life and accident, travel, caravans, boats, aircraft, business, and land and agriculture — each card has its own CTA.
- 03
Non-binding request with pre-filled type
Clicking a specific line carries the type into a hidden form field, so the request arrives already categorised — no waiting and no required phone call.
- 04
Personal trust and WhatsApp
The “About me” block with a portrait and values, plus a persistently available WhatsApp button, turn an abstract service into a personal relationship.
Project stack
Frontend
A fast, responsive interface optimized for SEO, performance, and a lead-gen flow.
- SEO-ready
- High performance
- Mobile-first
- TypeScript
- React
- Next.js
- Tailwind CSS
Content and features
A quote form with pre-filled insurance type, a WhatsApp channel, and GDPR consent on submission.
- Pre-filled insurance type
- One-tap WhatsApp
- GDPR consent
- Web3Forms
- WhatsApp link
- Insurance-type selector
Hosting and deployment
Fast deployment, stable operation, and easy maintenance as the content grows.
- Fast deployment
- Stable delivery
- CDN delivery
- Vercel
- CDN delivery
Modern tech stack = fast website + easy maintenance + long-term support
Delivery process
To fit the 6-day deadline, we worked in compact phases with fast approvals and an intentionally focused first release.
- Day 1
Structure and insurance content
1 dayWe mapped the 9 insurance lines, designed the sitemap, and defined the flow toward a request.
- Day 2
Hero, insurance cards, and copy
1 dayWe assembled the main structure, the “Insurance types” cards, and inquiry-driven copy.
- Day 3–4
Quote form and WhatsApp
2 daysWe wired the non-binding request through Web3Forms with the pre-filled insurance type and the WhatsApp channel.
- Day 5–6
“About me”, polishing, and deployment
2 daysWe added the personal trust layer, polished responsiveness, and deployed the site via Vercel.
Project FAQ
What was included in the project scope?
A four-page presentation site (Home, Insurance, About me, Contact) with an overview of 9 insurance lines, a non-binding quote request with a pre-filled type, and a WhatsApp channel.
Is there a real premium calculator on the site?
No. Despite the word “prepočet” (quote), it is a non-binding request form — the broker prepares pricing individually via the form or WhatsApp.
How does the request reach the broker?
The form sends data through Web3Forms straight to the broker’s inbox, including name, phone, email, and the chosen insurance type.
How was it possible to deliver in 6 days?
The brief had a clear scope, a single conversion logic, and an intentionally focused first release with no detours.
Need a similar website for insurance or financial services?
We can design the structure, copy, and conversion flow so the website builds personal trust and collects already-categorised leads.
Leave your contact (email or phone is enough)
Fast first release • Clear CTAs • WhatsApp within reach